Advertising sales representative — Emerald Coast Magazine

Emerald Coast Magazine, a Rowland Publishing premier lifestyle publication covering the South Walton/Destin/Fort Walton Beach area, is seeking an Advertising Sales Representative. This position will also handle sales for other Rowland Publishing products in the market, including the Hilton Sandestin Footprints in-room magazine, Emerald Coast Newcomer Guide, and more. May also handle some sales for Bay Life Magazine in the Panama City area. The ideal candidate would have advertising sales experience and relationships in the area. Must be self-motivated, deadline and detail-oriented, comfortable with cold calling, and able to work independently. Competitive pay and benefits offered. Please send resume, qualifications and salary requirements to: salesrep@emeraldcoastmagazine.com or Advertising Sales Representative, Emerald Coast Magazine/Rowland Publishing Inc., P.O. Box 1837, Tallahassee, FL 32302-1837. For more information about Emerald Coast Magazine and Rowland Publishing, visit emeraldcoastmagazine.com and rowlandpublishing.com .

FOR IMMEDIATE RELEASE

Honors include top overall awards for 850 Business Magazine and Tallahassee Magazine

ORLANDO (Aug. 13, 2010) – Rowland Publishing, the premier publisher of upscale magazines in Northwest Florida, brought home four prestigious awards from the Florida Magazine Association’s Charlie Awards banquet at the conclusion of their annual conference on Friday night. The awards included top statewide writing honors for 850 – The Business Magazine of Northwest Florida, and high honors for the longest standing title, Tallahassee Magazine.

We’d like to take this opportunity to welcome you to our new website and blog. Here at Rowland Publishing we’re going through some big changes. Over the coming weeks and months, we’ll be posting useful facts and information related to our different areas of expertise. We’ll be covering print design, editorial, photography, advertising and many other subjects that will help you move your projects along with fewer bumps in the road. If there are any specific topics you’d like to learn more about, just send us a message through our blog, or you can look us up on Facebook and Twitter. Thanks for stopping by.

Challenge

Homes & Land corporate headquarters needed print materials to provide ongoing support to their 300-plus franchisees. This included brand awareness and image ads to use in their publications and promotional flyers targeted to Realtors and apartment managers in an effort to raise awareness about Homes & Land and Rental Guide’s products and services.

Solution

Rowland Publishing utilized their in-house marketing expertise and graphics design staff to create beautiful flyers and print ads to entice potential realtors to use Homes & Land products. We conceptualized and executed collateral pieces for franchisees to use in their own markets on a quarterly basis.

Products

• Logos
• Taglines
• Print ads
• Promotional flyers
• Corporate branding campaigns

Services

• Sales strategy consultation
• Publishing consultation
• Marketing consultation
• Graphic design

Matthews & Hawkins, a highly regarded and well-known law firm based in Destin, wanted a new brochure to show potential clients its depth of knowledge about the region and the breadth of its legal experience.

Hoping for a fast turnaround, the firm approached a traditional advertising agency but was put off by a time-consuming intake process and the fact they couldn’t get a face-to-face meeting with a high-level agency executive.

Challenge

The Sandestin Alliance comprises five Destin tourism power houses: Sandestin Golf and Beach Resort, Grand Boulevard at Sandestin, Silver Sands Factory Stores, Hilton Sandestin Beach Golf Resort & Spa, Marriott Residence Inn & Courtyard by Marriott at Sandestin. These businesses were looking for a way to jointly market their “one-stop” vacation paradise called sandestination.

Solution

Rowland had great success in prior years publishing the Sandestin Golf and Beach Resort’s The Sandestin Globe. The partners decided to transition the newspaper into a piece to promote sandestination. The goal of a newsprint piece was to market the services, amenities, special events, restaurants and retail outlets that sandestination had to offer to visitors. With compelling and well-written editorial, beautiful, full-color imagery and a hometown newspaper name, sandestinaion Star was born.

Products

• sandestination Star (bi-monthly newspaper)
• Brochures
• Print ads to cross promote the destination in other media outlets

Services

• Editorial and creative writing services
• Custom artwork for map illustration
• Bi-monthly newspaper
• Distribution planning
• Photography
• Ad sales and management

It is my pleasure, on behalf of The Resort Collection of Panama City Beach to refer Rowland Publishing for a wide array of custom publication services. The Resort Collection partnered with Rowland as the publisher of our annual in-house magazine, Treasures, in 2008. Now, entering production on our 4th edition, we could not be any more pleased with the team’s creativity and attention to detail.

It is interesting how a meeting that started with Matthews & Hawkins’ succession planning developed into the entire rebranding of our Firm with a marketing plan that targets the 18 counties along the Emerald Coast.

The Hilton Sandestin Beach Golf Resort and Spa is proud to refer Rowland Publishing for a wide array of custom publication services. The hotel partnered with Rowland as the publishing expert to produce our annual in-house magazine, Footprints, in 2005. Now, in progress with our 6th edition for 2011, we could not be any more pleased with the team’s professionalism, attention to detail and their surpassing talent.

Challenge:

Seminole Boosters tried to get a quarterly magazine up with an in-house team but quickly realized that they faced several challenges in getting a product delivered on time.

Solution:

Together with an experienced creative team, designated project manager and extensive knowledge of the publishing and printing industries, Rowland Publishing has put together a quarterly magazine that the university and athletic donors alike can be proud of. Most of all RPI has streamlined the process and allowed the Boosters to get each issue done in a timely manner.

Products:

• Unconquered (quarterly magazine)
• Football Season Ticket Brochure
• Basketball Season Ticket Brochure
• Season Tickets ad campaigns

Services:

• Graphic design
• Editorial proofing

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