Hilton Sandestin was faced with finding the best way to provide information about the resort and the area to visitors in a magazine-style marketing piece, which enhanced their already-existing guest service directory. Since writers, photographers, printing and design costs typically come at a high price tag, they needed a way to offset the cost of producing such a publication.
Rowland Publishing saw a way to leverage their magazine publishing talents and local sales staff to put together a custom publication for the Hilton Sandestin without impacting their bottom line.