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Sandestin Alliance

Challenge

The Sandestin Alliance comprises five Destin tourism power houses: Sandestin Golf and Beach Resort, Grand Boulevard at Sandestin, Silver Sands Factory Stores, Hilton Sandestin Beach Golf Resort & Spa, Marriott Residence Inn & Courtyard by Marriott at Sandestin. These businesses were looking for a way to jointly market their “one-stop” vacation paradise called sandestination.

Solution

Rowland had great success in prior years publishing the Sandestin Golf and Beach Resort’s The Sandestin Globe. The partners decided to transition the newspaper into a piece to promote sandestination. The goal of a newsprint piece was to market the services, amenities, special events, restaurants and retail outlets that sandestination had to offer to visitors. With compelling and well-written editorial, beautiful, full-color imagery and a hometown newspaper name, sandestinaion Star was born.

Products
    • sandestination Star (bi-monthly newspaper)
    • Brochures
    • Print ads to cross promote the destination in other media outlets
    Services
    • Editorial and creative writing services
    • Custom artwork for map illustration
    • Bi-monthly newspaper
    • Distribution planning
    • Photography
    • Ad sales and management
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