The Sandestin Alliance comprises five Destin tourism power houses: Sandestin Golf and Beach Resort, Grand Boulevard at Sandestin, Silver Sands Factory Stores, Hilton Sandestin Beach Golf Resort & Spa, Marriott Residence Inn & Courtyard by Marriott at Sandestin. These businesses were looking for a way to jointly market their “one-stop” vacation paradise called sandestination.
Rowland had great success in prior years publishing the Sandestin Golf and Beach Resort’s The Sandestin Globe. The partners decided to transition the newspaper into a piece to promote sandestination. The goal of a newsprint piece was to market the services, amenities, special events, restaurants and retail outlets that sandestination had to offer to visitors. With compelling and well-written editorial, beautiful, full-color imagery and a hometown newspaper name, sandestinaion Star was born.
- sandestination Star (bi-monthly newspaper)
- Print ads to cross promote the destination in other media outlets
- Editorial and creative writing services
- Custom artwork for map illustration
- Bi-monthly newspaper
- Distribution planning
- Ad sales and management